1984

Before it took place, it was a chilling prophesy of Technology explioting the daily efforts of man. As it occurred, the economy was skyrocketing into uncharted territory and profit spilled into the pockets of all. Time passed, and the fear of living in a completely communist society ran by the few who owned the intellectual rights of planet earth faded into obscurity, along with the looming threat of global thermonuclear war.

But what about the children of 1984? No, they have not been forgotten, for there are millions of them just now beginning to infest our public institutions of higher learning.

The children of the Baby Boomers are the largest generation of humanity here in the history of the United States. The baby boom was a period of widespread births, and by 1984, even the last of the baby boomers were parenting young new life.

So let's apply a little math here. If each household in immediate post-World War II America had an average of 2.7 children, and each of those 2.7 children started families as they were becoming successful (round about 1984), how many kids do we have running around?

I was just kidding, we're not gonna be doing any math. I haven't had to do a single math problem since 1998, and I have no intention of suddenly doing one now.

That's an F-load of kids. And now, they're all 18, graduated from high school, and entering college.

For a child of '81, and a graduate of '99, this is all very strange. Well, from a marketing stantpoint, anyway. This summer, a constant annual trend of stores declaring August "Back-to-School" month came to a screeching halt in favor of "Back-to-College." So suddenly, the thing that I've been doing for three years now is so common and mainstream that it's worthwhile to market to me? Where were these people in 1999?

This begins to explain the Urban Utility Vehicle introduction that took place in 2001. Useful, utilitarian cars for independant individuals on a budget that are functional on the roads we drive on but still have enough cargo space to be considered a wise investment. After all, these children of 1984 have just graduated from high school, so when they ask for a new car from their parents, they'll go get a Vibe or a Focus ZX3.

I suppose I'll just have to continue living 3 years ahead of what marketing considers mainstream. That's fine by me; I've never considered myself mainstream anyway.

And since I'm just slightly older than these demographic gems of marketing, I guess you could say that I'm 1984's big brother.

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